The annual Heimtextil show in Frankfurt is a global showcase for the hottest trends in home textiles. It attracts retailers, designers and manufacturers from all over the world to see all the latest developments, including Epson’s newest range of digital textile printers.
Although the show is mostly focused on home textiles, there are ever more complementary décor products on show, including wallpapers and tableware. This year Epson partnered with young designers to demonstrate the creative power and quality of its latest range of SureColor printers. Not only did they create stunning printed textiles for soft furnishings, but also wallpaper, window film, panels and a variety of decorated housewares including plates, cutlery, mugs, vases, aprons, tea towels, napkins and lampshades.
Designers tap into trend for customisation
Dreamed up in association with young designer Bryony Benge-Abbott, the whole of the Epson stand featured a customised design implemented across soft furnishings and a selection of coordinated tableware. This offered a striking and memorable demonstration of how décor and homeware designers, manufacturers and retailers can diversify their product ranges, and with relatively low levels of investment.
Highlights of the booth included examples of Epson’s collaboration with bachelor’s and master’s degree students from the Hochschule Niederrhein Department of Textile and Clothing Technology. Adopting the theme ‘CHANGE’, students are exploring new energy and resource-efficient digital textile design and printing in partnership with Epson, taking advantage of the company’s evolving textile printing technology. The students created designs for a range of fashion and décor items which have been printed using SureColor dye-sublimation printers onto a wide variety of high-quality fabrics supplied by project partner Premier Textiles.
Also included in the display were curtains and bed linen produced on high-quality cotton and linen fabrics. These were printed by the latest Monna Lisa Vinci and Monna Lisa Evo Tre digital textile printers, designed by F.lli Robustelli and based on Epson technology, using Genesta pigment inks developed by For.tex.
This wide and colourful product selection attracted interest from designers and suppliers who are looking to diversify their ranges and tap into the trend for customised décor products. It also triggered lots of conversations with designers wanting to learn more about digital printing and how they can use the technology to produce quality décor products.
At a show like Heimtextil, the focus is predominantly on high-volume production. But the development of affordable, entry-level digital printing equipment opens up considerable opportunities for small companies, artisan designers and entrepreneurs – and the print firms that can serve them. Coupled with the ability to market and sell online at a fraction of the cost of traditional retail, these