Epson has partnered with fashion designer John Herrera to produce a 30-piece collection digitally printed with Epson’s textile dye-sublimation printers. The collection was shown at Fashion Scout over London Fashion Week.
Through digital textile printing using Epson’s SureColor F-series dye-sublimation digital textile printers, Herrera works closely with Epson in the Philippines and is at the forefront of taking fashion to the next level.
‘This partnership with Epson is inspiring. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were created painstakingly by hand. Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the clothes in the collection can be worn in real life,’ said Herrera. ‘The collection I will be presenting would be impossible to create without the Epson digital textile printer. Without them I would have had to paint the designs myself and, with only a month to prepare, it could not have been done.’
Herrera adopts a ‘no-waste, no plastic’ approach and puts a lot of importance on reducing waste in his work. ‘With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a layout for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage. Faster, more intelligent, almost zero wastage, that’s what Epson brings to the table,’ he said.
Epson’s digital textile printing technology is driven by the company’s PrecisionCore printhead technology. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media. Digital printing shortens turnaround time and enables printing in small volumes for customised prints, compared to traditional printing techniques, which require high volumes and long lead times.
‘Epson digital textile printing is inspiring more and more haute couture designers to explore the creative and production potential that this technology enables. Now, designers are only limited by their imagination.